As part of Print & Promo Marketing’s 2023 Top Distributors list, we asked some of the top-ranked distributors about how they managed to continue their growth throughout the uncertainty that has still loomed over 2021 and 2022.
Read on as Devin Robbins of IDitAll explains how his relatively small operation achieved tremendous growth by spotting trends in apparel and hard goods, informing customers about how to stretch their dollar farther, and more.
While IDitAll Inc. didn’t quite crack our Top 75 list based on sales revenue alone, their 2022 was an enormous success. It was enough to place them at No. 7 on our fastest-growing list, with 81.8% growth, bringing them up from $1.1 million to $2 million.
Devin Robbins, who bills himself as the “Jack of All Trades” at the Miami distributor, says that most of IDitAll’s growth was due to word of mouth and referrals.
“Prior to 2023, we had very little to no social media presence, and our focus was solely on delivering a comprehensive one-stop-shop experience to our customers,” he says. “Our main goal was to make their lives easier by offering a full-service experience, which definitely contributed to our growth. Additionally, we expanded our capabilities in design, marketing, manufacturing, sourcing, and fulfillment over the past year.”
With that expansion came requests from customers for services that required even more expansion of service offerings to continue the high level of service the company was now known for.
“We began expanding our manufacturing capabilities to offer fully custom, low-minimum solutions for any sector or industry upon request,” Robbins says. “We also started providing digital media design and marketing services to our clientele if needed.”
The Apparel Side
IDitAll, like many others on the Top Distributors list, said that custom apparel was its fastest-growing product sector. Being located in a fashion hub like Miami, IDitAll could keep an eye on trends as they appeared, and translated that into promo.
“It has become a common practice for me to encourage all my customers to opt for fully custom-manufactured apparel whenever possible,” Robbins says. “We have produced full custom-manufactured apparel for clothing brands, agencies, hospitality groups, and small and large corporate companies, among others. When comparing the dollar amount versus the branding capabilities, our customers can see the difference between the two offerings, and they often choose the full custom manufactured items over the stock decorated pieces.”:
What They’re Seeing
“I foresee continued growth in the apparel and drinkware sectors,” Robbins says. “However, I have noticed that our customers have shifted from less expensive, one-time-use items to higher-cost, retail-level items. The end-users now prefer items that they can keep and use for years, rather than just a few days. With social media and our online presence expanding rapidly, the long-lasting impact of products has become crucial. Clients want something that will endure, not only in terms of quality but also in terms of trends. Looking ahead to 2024, I anticipate that companies will reinvest in their consumers, employees, and ambassadors [and] influencers. If companies can make their products a topic of conversation and create interactive experiences, whether through social media or face-to-face interactions, they will gain free advertising.”
